In this post, we will learn about How to Select a Domain Name for your Blog or Website. We will learn what should we consider before finalizing a domain name.
Blogging is a long journey. Several bloggers don’t persist, and they quit blogging since they don’t see results instantly.
You’ll end up on a spiral that is positive, along with your site’s worth will go up exponentially since the months and months.
With this particular blogging trip, you may change your site’s layout, hire new authors, add plugins, and adjust the focus of your site. However, there’s one thing you won’t ever have the ability to alter — your domain.
Your domain name is the brand, and shifting a new name isn’t a simple procedure.
Your domain will also specify what you could do with your brand.
Your domain name or URL play a large part when it comes to search. Not only is that destination where your guests will find you and your articles, but the domain name you select can also and does affect your search visibility.
When there are far more domain choices than previously, there are still some best practices you need to think so if you would like to see optimum results.
If you are new to Blogging and WordPress, please follow our previous guide whose links are given below:
How to Select a Domain Name?
In the following guide, I will discuss a few things that you want to consider before selecting a domain name.
A bad domain name can damage your blog in the very long term.
Among the most frequent mistakes people make is using their name rather than a new (john.com, Drake.com, etc.). It is not suggested though this can work for creating a brand name like Neil Patel.
Firstly, most of the domain names are taken. Something like blog.com will not only be unavailable but if you want to buy that sort of name, expect to pay hundreds of thousands of dollars.
1. Start with keywords
Before logging into your favorite domain name registrar, take some time to brainstorm some thoughts. It can be helpful to get three to five keywords in your mind when performing this exercise.
These phrases and words must clearly define exactly what you do (or need to do). Don’t force the procedure — just let it flow.
For example, let us say you are starting a local bakery.
Some terms that you wish to include would become your city, fresh bread, baked goods, bakery and so forth.
Here’s a pro tip:
Use prefixes and suffixes that will help you create a good domain name that grabs attention. For this example, you might end up getting a domain such as superfreshbread.com.
2. Always go for .com extension
I am a big fan of .com domain extension. Even after there were numerous domain name extensions launched in recent decades, .com doesn’t seem to lose its value.
If you do not need to go for a premium domain name, you could even try your luck at LeanDomainSearch where you’ll discover lots of .Com names that are offered with various combinations of words.
People remember brand names more than the extensions, and they’ll instinctively type in brandname.com.
Each time a firm brand itself with a .com, the worth of .com extends up.
Usually, a lot of people prefer to go for a .net or even .org if they don’t find the .com version available. However, in the long term, they will wind up losing visitors to the .com model (such as ProBlogger.net).
3. Easy to Write
When your domain name is not difficult to write, individuals will not have any difficulty when typing it into their browser. This will restrict the possibility of these winding up on a different website.
The title of the website must be simple to write.
Hence, your domain name must not include”strange characters.”
Furthermore, be sure to watch out for homophones (words that sound the same but are spelled differently). It might be easy for your visitors to mistype the incorrect thing.
If your website is in English, make sure the domain doesn’t have Arabic or Spanish characters.
- NewThings vs. KnewThings
- YourSpace vs. YoreSpace vs. YoureSpace
4. Be Creative
I’d strongly urge you to be creative while deciding a domain name for your next blog or website.
Also, be sure to utilize tools like Namechk to find out whether your new target domain name is available on all favorite social networking websites.
For example, if you are going to start a tech blog, it’s not necessary to add “tech” or “techno” in your domain name. It has become an old trend and boring too.
Use a tool such as NameStation or even LeanDomainSearch to get tips based on keywords.
5. Try to choose a unique domain name
Your domain is part of your brand. Making sure it stands out is very important for you and your users. Using a domain name that closely resembles another favorite brand is not ever a great idea, as it can lead to confusion.
Be sure that you do not want to be overly unique. Using an alternative spelling of a word may lead to trouble and not bring the estimated amount of visitors to your website.
An example mentioned in the book, “The Art of SEO: Mastering Search Engine Optimization,” is the popular image website Flickr.
When the site founders established their domain name, they did not use the standard spelling, flicker.com, and they may have lost traffic for an outcome. They ended up having to buy the adequately spelled domain and have the further domain redirect to Flickr.com.
6. Don’t select a long domain name
One of the essential things to consider when you select a domain name is to avoid the long names. Let’s say I want to start a blog related to “yellow teeth whitening.”
Then the domain name”yellowteethwhiteningmethods.com” would be very long, though it is easy to remember. People would be skeptical to type the domain name into their browser as it would take a lot of time.
It is effortless to remember short and unique domain name. Hence, choose a quick and easy to remember domain name for your next blog.
7. Try to match the Niche
Whenever you select a domain name, always try to match the niche of your blog.
As my blog is based on WordPress tips and tricks, my domain is “thewpranger.com.” The attachment of “wp” in my domain name makes it more contextual.
This boosts the SEO of your website, and the search engine understands what context your site should appear.
8. Do not go behind Trend
Never fall for any trend while starting a blog. Some people see the trend of some topic going on and decides to blog on the same subject.
The most common example is tech blogs when the tech started trending everyone started a blog with “tech,” techno,” “techie” prefixes in their domain name.
Just some topic is trending now, doesn’t mean it always will. Copying what somebody else is performing can lead you down the wrong path. Avoid odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to recall.
Always focus on what you wanted to do and what your skills are best at.
9. Make your Brand
If you are not able to get a domain name based on the above rules, you can make your brand.
A unique name can give you great recognition when it reaches the height. It’s for sure that the process would be slower than if you had a niche matching domain. But if you work correctly, your hard work can pay a high return in the long run.
10. Try Domain selection tools
If you are having a hard time brainstorming for an idea, no worries, the internet has your spine.
Try using a domain selection tool to assist you to find the perfect domain name.
Tools such as DomainsBot or NameMesh can assist you in finding that perfect domain name. But remember to adhere to this advice above when using these tools.
Your domain name is your brand name. Just like any other brand in any niche business, your domain name also represents something.
Having a proper domain name would let search engine understand better what your site has to offer. This would lead to bringing maximum traffic to your website.